Every corporate organization needs marketing to promote business growth. Else, they might remain stagnant or lose their customer base without an efficient advertising setup. Hence, businesses must enhance their marketing ability.
One of the ways of forging ahead in terms of business advertising is by using prominent web apps. Below are some examples of web apps that small business owners can use to manage and boost their marketing efforts.
Canva is a graphic design platform that allows users to create social media posts, presentations, flyers, and posters using templates provided on the app. It is a valuable tool to marketers, especially those without a knack for design. People who find Adobe Photoshop daunting to use and business owners hoping to save some money on marketing are also invited to use this great web app example.
It comes in a paid pro version and a free version and can be accessed on any digital device. There are thousands of templates on the free version, with many more options to choose from on the pro version. Another great feature of this web app is that users can order physical products with printed graphics.
- Vimeo Create
People are often attracted to visuals including, photos and videos. Vimeo Create is another web app example that adds a lot of value to marketing efforts. Users have access to numerous custom templates on this platform, helping marketers and business owners to create short videos using music, texts, various fonts, and captions of their choice.
Users can share the created videos on their social media pages to drive traffic and attract more customers to the business. They can also monitor the engagements on the videos with a full suite of Vimeo tools. Vimeo creates constantly evolving to accommodate the business needs regarding video creation.
The marketing budget of small businesses is often inadequate to cater to social media manager salaries. The bulk of the marketing efforts falls on the business owner, who has other important issues to handle. The buffer web app helps users schedule posts on social media platforms like LinkedIn, Facebook, Pinterest, and Instagram.
This web app is compatible with the three most popular web browsers: Chrome, Mozilla Firefox, and Safari. It is downloadable as a browser extension and comes in a paid pro version and a free version.
Businesses often organize their businesses processes, and marketing is no exception. Trello helps a business marketing team to organize and manage their projects and tasks. It is a valuable project management tool that has become popular among employees in big and small corporate organizations across the globe.
A user can set up a project board and assign tasks to team members using Trello. This helps in managing the workflow and improves productivity. Businesses are encouraged to use this web app for organizing their marketing tasks. Besides, an organized workflow promotes efficiency.
The Bottom Line
Small business owners often have a low marketing budget, and this means they need to rely on alternative advertising means, where web apps come into play. Web apps like Canva and Buffer boost marketing efforts when used efficiently.