Search Engine Optimization (SEO)
Search engine optimization is the process of affecting the visibility of a website or a web page in an internet search engine’s unpaid result. These are often referred to as “natural,” “organic,” or “earned” results.
The goal of search engine optimization is to give your website a higher ranking on major search engines such as Google, Bing, and Yahoo. This will increase the amount of traffic your site generates and, in turn, lead to an increase in conversions. Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. The goal of SEO is to ensure that web pages are easily found by search engines, thereby increasing traffic.
