Training programs
Generated training programs and multi-week plans, built from the athlete’s own history.
Most “AI features” are a chat box bolted onto an existing product. We build AI into the decisions that actually bottleneck a business: what to charge, who to assign, whether a schedule is executable, what a document says, and what your data is telling you.
Our clearest proof point is a system we built and run ourselves: an AI content pipeline that takes a single campaign keyword and ships a finished, published video.
It is built as a resumable background pipeline. Every step is checkpointed and logged, so a failure at step six resumes at step six instead of restarting from step one. Voice and video vendors sit behind provider abstractions and can be swapped without touching the pipeline. It is multi-tenant from the ground up.
Technologies: OpenAI, DALL·E, ElevenLabs, Google TTS, OpenAI TTS, Pexels, FFmpeg, and OAuth publishing to YouTube, TikTok and Instagram.
Generated training programs and multi-week plans, built from the athlete’s own history.
Generated itineraries and schedules produced in-app, not researched by hand.
Assistants that answer from the client’s records, not the open internet.
Automated analysis and written reporting over operational data.
Two things separate AI that survives contact with a real business from AI that gets switched off after the first invoice.
We build per-tenant AI credits, plan allowances and usage tracking into the product. AI spend that cannot be predicted or attributed is a liability, not a feature.
AI output drifts. We ship automated benchmark harnesses that re-test analytics and AI output against known-good results, so a model or prompt change cannot quietly degrade the product.
AI work runs on background and queue workers and is polled by the interface. Nothing blocks a user request waiting on a model.
Rarely. Most of the value we see is in classification, extraction and drafting — reading an inbound document and pulling the fields out of it, routing a request to the right queue, drafting a first response for a human to approve. A chat interface is one delivery mechanism among several, and often not the best one.
Scope and verification. We constrain what the model is asked to do, feed it your actual records rather than letting it recall from training, and put a human approval step in front of anything that leaves the building or moves money. Where an answer must be exact, the model retrieves it rather than composes it.
Not under the API terms we build against, and we configure for that explicitly. We will tell you which provider processes what, what is retained and for how long, and where a workload is sensitive enough that it should run on infrastructure you control instead.
Per-request pricing on the underlying model plus the hosting for the application around it. The cost is genuinely usage-driven, so we instrument it from day one and can show you spend per workflow. Where a task is high-volume and simple, we will often use a smaller model or plain code instead — the point is the outcome, not the technology.
Tell us where the time goes. We will tell you honestly whether AI is the right tool for it.