The choice of design determines the perception of a customer towards a company. It is no wonder a bad design may have prospective clients ignoring your business. Therefore, web design services have a significant impact on the digital marketing strategy of an organization, including content marketing.
What is content marketing?
Content marketing involves publishing content that indirectly markets a business’s product or service while promoting interest in specific issues through helpful information. It is a significant aspect of search engine optimization (SEO).
For instance, a business specializing in construction and repairs may have a website section reserved for DIY projects. In this section, they publish tutorials that will assist people in carrying out simple house repairs without a need for a handyman.
These tutorials do not directly market the business. However, when prospective customers read them, they are motivated to buy supplies from this business instead of approaching the competition. The guides indirectly create an avenue for this organization to make sales.
How web design impacts content marketing
The guides and tutorials are content-driven, but web design services influence whether website visitors will read them or not. Here are the ways web design affects content marketing.
- User-friendliness
When designing a content-rich website, agencies specializing in web design services should consider how user-friendly a website is. User-friendliness determines the ease of finding and reading the information on a site.Ambiguous navigations make it challenging to obtain the necessary information while putting visitors through the stress of going through irrelevant web pages. Many website users give up on a website after spending a ridiculous amount of time scrolling through unnecessary information.A drop-down menu is a simple way of eliminating ambiguity in navigation as visitors can find and access information on a website quickly and easily.
- Appearance
Website visitors often conclude the quality and credibility of your content from the appearance of your website. No matter how simple it is to access your website, bad User Interface can make or break a customer interaction.A website with old-fashioned layouts and unattractive designs makes people worried about the authenticity of your content. Therefore, you need a sleek design to demonstrate to visitors your competence as an expert in your field. - Ease of reading
More than two fonts on a webpage seem too amateurish. It is often good practice to stick to a single font for the title block and paragraphs.Furthermore, it is easy to read content with the right fonts and colors. There is no doubt that publishing valuable content is essential. However, when there is no contrast between the font color and the background, the users tend to ignore the website.You must ensure the font of your content body is of the right size, else readers with good eyesight may need to strain their eyes. These fine points appear inconsequential, but they have a significant effect on your content marketing strategy.
- Easy to Understand
It is easier for people to learn through visual means like images and videos. Therefore, the inclusion of visuals in your content is essential. Take, for instance, people prefer cooking tutorials as videos than in written content. The video helps them to know precisely how to prepare a meal or snack.Visuals are vital in boosting a customer’s understanding of a specific product or service, irrespective of the industry. From a web designer’s perspective, the website layout must correspond with the visual content to help readers watch the videos and go through the pictures with ease.
Wrapping Up
Web design services are highly beneficial for content marketing. However, web designers should keep in mind that the design is for the visitors and not themselves. A website with easy navigation and clear visual elements will be more entertaining to readers, which positively affects a business’s overall marketing strategy.