Backlinks + On-page SEO
Backlinks are the backbone to a proper SEO campaign. They build your DA (Domain Authority) and makes your website show higher in the Google rankings. This means that with a high DA, your website can be on the first page of Google or Bing.
Backlinks take time to build ranking. There isn’t a way to just boost your Domain Authority over night, and it surely can take several months to see a large Return On Investment (ROI). The most common time frame to see larger changes is usually 6 months. Ranking doesn’t usually show within a month, and it slowly builds over time, so 6 months often shows just how well the SEO campaign is going.
The pricing will be based off of how quickly we should be able to get you on the front page of Google. It’s never a guarantee considering the ever changing Google algorithm, but we always try and stay on top of any changes made with how Google ranks website DA.
What are backlinks?
Backlinks are links from outside domains that point to pages on your domain; essentially
linking back from their domain to yours. To a larger degree, your backlink profile is made
up of backlinks from external sites (also known as referring domains) that contribute to
the overall strength, relevance and diversity of your domain’s backlink profile.
The total number of backlinks can often include many links from the same referring
domain or multiple referring domains. It’s common for referring domains to link back to
your content if it is relevant, authoritative or useful in some way to their own domain. In an
ideal world, that’s how backlinks are accumulated; unique content that other websites
want to be associated with.
Generally speaking, backlinks are considered to be a “vote” of confidence for the content
that’s being linked to on your domain from outside sources.
Why are backlinks important?
Backlinks are important for Search Engines and users alike. From a user’s perspective,
backlinks provide a way for people to find other sources of information on the same or
related topics.
For example, if the consumer is visiting a page about the “best smartphones” he might
find links out to other carriers, cell phone providers or user generated review pages. Links
create a solid consumer experience because they transfer the user directly to additionally
desirable information if needed.
For Search Engines, backlinks help to determine the page’s importance and value (i.e.
authority). Historically, the quantity of backlinks was an indicator of a page’s popularity.
Today, due to the way backlinks are evaluated based on different industry-related ranking
factors, it is less quantity focused and more about the quality of sites from which the links
are coming.
Alternatively, too many backlinks from many unreliable domains can hinder the
authoritative signals of your domain.
