Running a website is much more than a display of a couple of pages connected by links, and it’s an interface with multiple levels of interactions where different things and people meet.
To that end, you’d want the perfect ground or platform that provides a seamless experience for the visitor. UI design is a crucial part of website development to improve your business and pull in more customers. After all, a better UI can boost the conversion rate by up to 400%. Here are five tips to help you achieve that.
- Know Your Users
It sounds like a no-brainer, but many businesses downplay this tip because they think they already have a perfect idea of their audience and users. Well, you shouldn’t do that, but rather, get a feel for what your users want. An example is a good knowledge of their demographic data. When you have a clear idea about what they want, it’s easier to serve them better.
You can also collect feedback, product reviews and have a hands-on customer service approach to know how your website UI can best serve them.
- Define how Your UI is Used
One of the essential things you have to consider when your interface is being designed is how people/users will use it. Trends change every day, but you’d want to give users an experience they enjoy. Do you want a design that supports touch-based users or a more traditional design? Whatever the case, you get to define it.
You’ll find that people use websites in two ways – directly when they interact with the interface elements of the product and indirectly when interacting with UI elements that are independent of the product. Examples include swiping a card or clicking a button.
- Design for Accessibility
There’s no point engaging a web developer to create a UI design people cannot use. Also, you shouldn’t have a site that bars people from having access to large parts of it. That’s not just bad practice but works against you in the long term. Think of it this way; users have to enjoy your site without any obstacles. For example, you shouldn’t have an interface designed with the background and text bearing similar colors.
In the same way, make your design uncomplicated and extremely viewable on mobile and computer platforms.
- Use Your Screen Efficiently
For digital products, another user interface design tip is the efficient use of a screen. Each day, users across the Internet consume much information through the screens of mobile phones, tabs, and desktop computers. That’s why it’s even more vital that you make efficient use of your screen.
Therefore, you can have distinctive use of media images, texts, infographics, and videos. They’re great when applied well on digital platforms and websites, and it makes things a bit easier for users to enjoy going through what you have to offer rather than feeling it’s a chore.
- Hire a Pro!
Many established businesses you see online don’t do it all by themselves, and they have seasoned pros working for them. There’s no reason you can’t have the perfect UI design company for your business and within your budget. Let’s face it, some of the systems and processes involved in making the best user interface and experience can only be achieved by expert website development teams.
The perfect user interface design isn’t a mirage. You can have that ideal platform your users can have fun on, or at least, that makes accessibility stress-free. When you have a good interface, it’s easier for customers to know more about your services before deciding.