Quality content is one of the reasons why there’s any form of SEO in the first place. With content that catches the eye, you’re able to establish your brand as an authority in your chosen niche. Also, it will help you generate powerful backlinks from top-notch websites relevant to your niche. That happens when you engage your target audience with great content.
If your audience finds your content useful, they might link it to their website, and it works to your advantage without you doing so much work to run link-building outreach campaigns. There are some incredible content creation and writing tips to follow for your website for this to happen. Check them out below:
- Use List-based Posts
List-based content is one of the most used forms of posts. They’re more like blog posts and have a list of tips, tricks, tools, strategies, and more. You’ll also find a number on the title (like this post) that gives you a fair idea of what to expect as you read on. They’re also easy to skim through, particularly where there’s an area of interest for the reader. However, where does a backlink come in?
A backlink comes in where people find the most helpful and then share the link from their website or on different media platforms. All you have to do is ensure that the quality of the content is right up there with the best.
- Infographics are Solid Pointers
According to Google, backlinks are one of the three essential ranking factors it considers. Suppose you want that to happen sooner rather than later for your content; leverage infographics. With them, you can pass helpful information concisely and engagingly. Besides, infographics are visual and can be that attractive pull for your audience.
Many marketers, including those of the B2B variety, see infographics as a significant part of their content marketing campaigns. Infographics are easy to create with the right topic, templates, and research.
- In-depth and Resourceful Guides
Another clever way to generate backlinks with content creation is using detailed and resourceful guides. Choose a particular topic and work on being a thought leader on it and in your own space. You want to get the hang of a subject and cover it in an in-depth fashion to educate your audience. For example, you could create beginner guides, link-building guides, and other topics where you have a fair chance of being the leader.
These types of content are usually long-form and could reach up to 5000+ words. However, if you get it right by adding value to the reader, you’d have gained more attention with readers sharing links to the content.
- Create Expert Roundups
Expert roundups are unique ways of generating backlinks on a topic relevant to your niche. It’s that good, but you may need experts to get a large part of it done. Why are experts necessary, you may ask? The fact is that with a resource that has the opinions of multiple experts in the industry, there’s a higher chance that people would want to go through it. This leads to more traffic and backlinks for your website, with web admins linking to the resource you’ve provided.
Quotes from experts also go a long way, and when you add a strong author persona to that, you’ll build high-quality backlinks for your websites.
Content is vital and will play a crucial role in generating backlinks. These tips will help you develop top-quality content readers will be willing to share based on the value you’ve provided.