Local SEO, as the name implies, aims to enhance your company’s online authority and visibility to local customers. Forbes recently revealed that 97% of customers use mobile devices to find local businesses to patronize. Out of that percentage, 63% called, and 50% visited a local store they found online.
Targeting a global audience was once a breakthrough SEO and digital marketing approach. However, the trends quickly changed since it became extremely pricy and fiercely competitive. If your business serves a local market, the chances are that you can benefit immensely from a local SEO solution.
Nowadays, local business owners are harnessing the full potential of local SEO to boost their online authority and visibility to nearby prospective clients.
Why is Local SEO Important for Business Success?
Local SEO leverages internet leads to direct more traffic to your company’s web and social media platforms. The leads are auto-filtered for individuals who are explicitly in need of what your company is providing. Because of this, they are likelier to convert.
In addition, local intent searches are rapidly increasing. At least four in every five customers utilize local searches to obtain relevant information about nearby businesses, directing them to real locations.
Furthermore, local SEO can influence potential customers’ actions to your benefit. It provides timely knowledge tips about your company beforehand, giving you a more trustworthy image before your prospects.
Do I Need Local SEO?
A local SEO solution benefits any company, especially those servicing a local customer base. Besides its local impact, it also has the potential to attract more customers from beyond your immediate service region.
For example, humanitarian and public service industries, such as hotels, food, healthcare, and the likes, can leverage local SEO immensely. This is because their non-local customers often look elsewhere before visiting an establishment.
If a non-local customer stumbles upon a new region’s SERP while searching and finds your business ranking highly, they may be moved to visit. In some cases, they might even patronize remotely and offer positive reviews.
Benefits of Local SEO to Business
The following are some significant benefits of incorporating local SEO into your business.
It Boosts Your Company’s Credibility:
Businesses that rank highly on Google’s SERPs (search engine results pages) during searches are usually ascribed more niche authority. Users perceive these businesses as more credible than other low-ranking competitors. This can go a long way in boosting your company’s reputation online.
Local SEO provides the tools and tactics required to increase your site’s online reputation locally. As a result, it also enhances your company’s visibility and online reputation globally.
It Increases Your Local Search Rankings:
For instance, if you own a business in Los Angeles, it would be best to focus on building your authority within that demographic and then expand. Why? Local searches like “car dealerships near me,” “Los Angeles car dealerships,” etc., are becoming increasingly popular. Moreover, this market offers more realistic opportunities for local businesses than a wild chase in the global market space.
That said, enhancing your business’s local search authority gives you more edge in this market, and a local SEO solution provides the means.
It Maximizes Your Paid Campaigns:
Local SEO works well with unpaid (SEO) and sponsored (PPC) marketing techniques. SEO ranks it top on ‘organic’ search results. PPC positions your business highly on ‘paid’ search results.
Combining your organic and sponsored marketing with local SEO can dramatically improve your site’s chances of appearing top of Google’s search engine results. It also increases the credibility of your brand and naturally promotes your company to potential customers.
It Gives You a Competitive Edge:
Your market rivals are likely leveraging local SEO, and you should also. Businesses that engage extensively in local SEO have better chances of outranking their competitors on popular search engines like Google. This enables them to gain a more significant market share of the customers in those demographics.
Considering that Google’s top SERP pages receive over 92% of traffic, it would be best not to ignore local SEO’s potential.
A local SEO solution offers numerous advantages, especially for businesses that service a local customer base. It also provides brands with an opportunity for long-term exponential development.
Businesses that incorporate local SEO into their marketing strategy quickly gain trust, credibility, and market authority. This enables them to groom loyal customers while dominating their respective demographics rapidly.
Keep in mind that search engine optimization can be incredibly competitive and demanding. It could take several weeks (perhaps even months) to achieve the desired outcomes. However, you can always take an intelligent, proactive move by hiring a competent local SEO service provider.
Feel free to contact us to learn more about how our local SEO solutions can improve your business’s success and growth.