When customers require a product or the services of a local business nearby, one of the first things they do is search online. For instance, let’s say you have a health challenge and have already gotten prescriptions from a doctor. You need to find the nearest certified pharmacy to get the medicines you need. What will be your next plan of action? To Google it, of course.
Statistics indicate that nearly 50% of search inquiries on Google are of a local nature. As such, thriving local businesses leverage a reliable local SEO solution. These kinds of services help to increase a company’s visibility across local search engines. The strategy is usually highly effective, especially for local businesses, making them more visible to potential customers around them.
What is Local SEO?
Local SEO means Local Search Engine Optimization. It is the process of increasing a business’s visibility on relevant search engines like Google, etc. Businesses that operate throughout a specific geographic area or serve their communities face-to-face usually require increased search engine visibility. This way, potential customers quickly notice them when they search for such services on the internet. By leveraging local SEO solutions, local businesses can meet this need effortlessly.
How Does Local SEO Work?
Local Search Engine Optimization succeeds by utilizing various SEO techniques and mechanisms to upscale a business’s positioning on the search results of Google, Bing, and other popular search engines. So, when customers search for any services relevant to their industry/niche, these businesses come up foremost among search results.
Users naturally include local keyword phrases when they search for nearby products or services. For instance, a user can search for “best car dealership in Buffalo, New York.” The text on the search includes keywords such as: “car dealership,” “car dealership in Buffalo,” and “car dealership in New York.” Hence, the search results will feature the most highly ranked businesses related to the key phrases. You can improve how search engines view and rank your business on search results through local search engine optimization.
The Advantage of Incorporating Local SEO Solutions for Your Business?
If you’ve already set up an organic SEO optimization strategy for your business, you may be wondering why you should also set up a local SEO strategy as well? However, modern search engines generate search results based on intent. They can differentiate between organic and local intent.
Organic intent is when a user’s search for information is knowledge-driven. Local intent is when a user’s search for information is location-driven. For instance, if a user searches for “best car dealership in Buffalo, New York.” Their search also has an intent of location. However, if a user searches for “how to start a car dealership.” Their search has no location intent; it only seeks knowledge.
Incorporating a local SEO solution or strategy for your business increases your business’s visibility when users do a search that includes “Industry + Location” or “Business + Location” or “Service + Location.” Your business will appear among the top search results if their search is related to the geographic area where you operate.
Reasons to Integrate a Local SEO Solution
Google revealed that over thirty percent of mobile searches are related to a location.
Over seventy percent of customers say they search to confirm the location of a business before patronizing it the first time.
Seventy-five percent of customers visit a store they searched locally for, especially if it’s within five miles.
Almost eighty percent of customers patronize a business physically or make an offline purchase after they have searched with local intent.
Incorporating SEO strategies for your business has many benefits. Integrating a local SEO solution in Orlando, your business becomes more visible when customers around your geographical service region search for the services you offer. Investing in this kind of publicity is great because customers can quickly find you and whatever information they need regarding your business or products. This way, you can quickly boost your website traffic and increase conversions effortlessly.