Looking for ways to get your site to the top of the rankings? That’s possible when you pay attention to certain factors that give your pages a handy boost. Google still doesn’t publish a list of ranking factors for all the local SEO services you can use. However, we have done our bit by bringing these five factors the SEO service you hire should know and deliver to rank your pages higher.
- High-Quality Relevant Content
This year alone, Google has already received over 360 billion searches! Users are constantly on the web searching for relevant content. Google’s algorithms are designed to reward a comprehensive range that is relevant and provides answers to users’ search queries. As such, your content should have enough depth so that users don’t click to go back to the search results for another content.
Figure out your target audience’s needs before developing a content strategy that makes it impossible for them to ignore your content. Is your content answering their queries? Does it make your audience stick to your page and finally make a decision? Mostly, users don’t want a massive wall of irrelevant text when they click on your page, and they want something they can scan in seconds and digest.
If your SEO service is creating content for you, ensure it’s readable with characteristics such as bullet points, paragraphs, and numbers.
- A Secure and Trustworthy Website
Before anyone else, Google has to trust your site if you want to perform well in rankings. Site security is vital right from the moment you decide to build a website. When you have a secure and trustworthy site, it’s much easier for Google to crawl and index pages. The fact is that Google tends to reward sites that are secure and easy to navigate. That’s why you should make sure your site is secured with key features such as a well-coded site builder, embedded robots.txt files, sitemap, etc.
- Mobile Friendliness
Do you know that about 61% of mobile searchers are more likely to contact local businesses if they have a mobile-friendly site? Why’s that? Google will demote a site that provides a “poor searcher experience.”
If local SEO services know what they’re doing, it’s easy to avoid this. Your site needs to be made more mobile-friendly since up to 50% of all searches are done via mobile devices.
- Fast Website Speed
Page speed is one of the most important Google ranking factors. Google estimates site speed based on the page’s HTML code. It also uses Chrome’s user data to have a complete understanding of each page’s loading time. When you have a fast-loading site, you’ll understand that keeping users on your site and your bounce rate low is critical.
Make sure your site is designed to load as quickly as possible so that users aren’t tempted to click on your competitors’ links.
- Optimized Images
When you’re thinking about local SEO solutions, optimized images count for a lot, and you can make your site more visible and eye-catching with pictures in the right places. What’s more, such ideas have to be relevant to the content on a specific page.
Make sure the images are correctly labeled with a file name or something easy to understand. Again, your pictures should carry tags, descriptions, titles, captions, etc.
You’ll need a professional local SEO service to bring all these factors together and boost your business and online presence. Sure, you can handle some of these factors, but experts will help you build your site with relevant content and help you rank higher.