Every business aims to clinch the number one spot on search results since a high rank helps more potential clients reach out to them. A proven means for achieving this aim is through search engine optimization (SEO). In this article, an SEO method known as backlinks will be explored.
What are Backlinks?
Backlinks, also known as inbound or incoming links, are links from a third-party website to your website. The quality of the backlinks partially determines whether a website will have a high search engine rank or not. There are many benefits of having high-quality backlinks, and they include:
- Establishing your brand as an authority in your field
Backlinks allow a business to exercise more influence within a field. When your website link is available on another website with high followership, people will have more respect for your brand. An association with other high-ranking websites will boost your business reputation. In addition, consumers will feel more comfortable patronizing your company.
- Developing your brand identity
Backlinks can enhance and build your brand identity and reputation. Associating your website with authorities within your field can go a long way for your brand to be considered a household name within your industry.
Customers are more likely to patronize brands that have content-rich websites since they can relate your business to their needs, as indicated on third-party websites. Your business name as an anchor text on your website can link visitors to your website.
As a rule of thumb, you must ensure that the anchor texts are not constantly repeated on your content. An SEO expert can escape the use of different anchor texts by using branded anchors that display your business name to viewers. Keyword anchors relating to your business name can also serve as a substitute for various anchors texts.
- Driving traffic to your website
According to a 2020 survey, search engines contribute more than 40% to the total website visits. From this research, it is evident that search engines play a significant role in boosting website traffic.
Therefore, backlinks are valuable for driving traffic towards web pages. Many cases of website visits and use come from the strategic placement of high-quality backlinks on reputable websites.
When prospective clients come across your link (let us assume, an anchor text) that takes them to your website, they are always curious enough to check your site. Consequently, businesses can make more sales conversions by using backlinks.
In this context, irrelevant traffic does not count. Instead, backlinks primarily focus on traffic that has a high potential for sales conversions. People who are less likely to purchase a product or service are often ignored, and more focus is given to actual prospective clients.
- Building new relationships with clients
Businesses can form new relationships and increase the audience size through backlinks. Moreover, some prospective customers are not always on search engines to find products and services. They will prefer clicking on a website link, from where they can communicate with and access marketers.
When a visitor enjoys the contents of a website, they might want to dig further, which take them to your business website. At this point in the user’s journey, they sign up for your newsletters and follow you on your social media pages.
Getting more social media followers is also made possible with backlinks. Some of these followers have had no previous interaction with your social media account. Therefore, high-quality links help you to develop more comfortable and valuable relationships with potential clients.
- Promoting your brand
Backlinks help to promote your website to a larger audience. They allow people to access websites that they had no idea existed before. The relevance and value of your content are of less importance when it comes to promoting your website. However, a backlink is a vital proponent of brand promotion.
High-quality backlinks aid businesses in reaching more customers; they are essential in boosting social media presence. Sharing your website and blog on social media platforms is a valuable strategy in increasing brand popularity, thus boosting sales and revenue.
SEO is undoubtedly an essential aspect of digital marketing. There are many SEO strategies that businesses can implement to boost profits. One of them is backlinks – a reputable digital marketing approach that has immense benefits to businesses.
Building brand identity, enhancing your reputation as an authority in your field, and boosting traffic are some of the key benefits discussed in this article. For startups and small ventures hoping to expand, having backlinks should be greatly encouraged.