Even small businesses need automated workflows to get rid of the time constraints associated with manual output. This is why, over the years, API integration has continued to grow in popularity. For example, there are at least 23,000 APIs in existence. That’s a lot, but how much do you know about API?
What is API?
Simply put, API stands for Application Programming Interface. It is a tool that eases the flow of communication and connectivity between two or more software applications. For example, APIs can facilitate communication between two computers or between two programs on a computer.
What is API Integration?
An API Integration is a secure connection that allows organizations to automate functions and activities in their businesses. Also, the integration boosts sharing and embedding of data between different applications and systems.
A good example is a customer using their device to pay for a product on your website via PayPal. Another example is bots on Twitter, and the bots tweet and sends messages based on automated software instructions.
What is The Cost of Building API Integration?
Building an integration will set you back a few thousand dollars. However, it largely depends on how complex the integration is and your development team’s time into it.
Many small businesses turn to pre-built integrated and automated tools. With those, such companies can cut costs and manpower significantly.
The Importance of API Integration for Your Business
There are several reasons why you’d need to integrate some of your applications and systems. They include:
- Easy and Problem-free Solutions:
It makes sense to have a platform that takes the load off with different tasks and a small team to execute them.
You can integrate just about every part of your business, including the financial aspect. For example, taxes, bills, and insurance all revolve around finances. Connect financial tools and apps for the best results.
- Better Customer Experience:
Your customers are a reflection of your business. That’s why you need to continue giving them the best, including customized and personalized experiences that enhance their loyalty to your brand.
APIs allow you to promote offers and data to your customers.
- Reduced Cost of Doing Business:
Small businesses are all about maximizing budgets to compete and make profits. Using APIs means you’ll be able to reduce the cost of setting up applications. Also, developers can create an integration without starting from scratch. As a result, you save money or put it to other uses.
- Generate More Leads:
About 80% of marketers think marketing automation generates more leads, which is down to the increased use of automation. With APIs, you can achieve more generation from different channels like those on social media platforms.
In addition, having APIs takes your marketing strategy up a notch with boosted campaigns to hit the right audience.
On the whole, API integration brings all your apps and platforms under single banners. It’s pretty tricky running different apps for different purposes. However, using an API takes out the time-consuming labor by introducing an easy data transmission to help you get more out of your work and business.