Biggest SEO Challenges and How to Overcome Them
Search Engine Optimization (SEO) can be expensive, so naturally, you would want to do everything to get the most out of your investment. But, to do that, you need to be aware of common obstacles that can hinder your website’s SEO success.
Identify and avoid these common pitfalls that can prevent or delay you from getting the best out of your Orlando SEO campaign.
Competition
Companies that offer similar products and services can indirectly or directly prevent you from selling better or gaining an edge in your business. Let’s face it; some brands have better assets and a far stronger reputation. However, competitors are less harmful to your business. On the contrary, they push you to improve and always give the best.
Identify the main competitors from an SEO point of view. These may differ from those encountered offline. A study on the internet will make it possible to identify them. With that, you will be able to know what you are dealing with.
Whether you choose unique Orlando SEO tools or a manual identification of competitors, you will understand and identify the strengths and weaknesses of each. Your brand will then be able to capitalize on that to develop strengths via services that match up.
Duplicate Content
Producing duplicate content is a significant problem, primarily if you use content syndication to increase your reach. Also, it presents a problem if you run an eCommerce site with many similar products. For example, using sites like Etsy, Shopify, and eBay means your products carry the same description on each platform.
The same product descriptions on each site lead to duplicate content you could be penalized for. Thankfully, you can solve this issue in several ways. One of them is using slightly different product descriptions on each site. No matter how similar the products are, ensure you add tweaks to the reports.
One is to ensure that your product descriptions are at least slightly different on each site. You also must ensure that similar products on your site have other descriptions.
Internal Redirect
If your website’s SEO migration needs to be done better, you are exposing your site to a drop in internet traffic. A loss of potential business contacts and a decline in your turnover is not far off.
If you have a poorly constructed migration, you will miss the opportunity to redirect them to your new website and destroy the chance to enjoy free traffic.
You can overcome this by changing your brand image or moving from one domain to another so that you will permanently redirect all the pages from the old domain to their new location. Doing so means you avoid losing visitors because your sites can not suffer a breach.
Conclusion
These are some of the biggest challenges of SEO. Making different concepts work for you and your company is more effortless when you understand them. However, having an Orlando SEO team by your side gives you a more significant edge. They can help you implement the best solutions in your business.