A BRIEF INTRODUCTION TO SALES FUNNELS AND THE ROLE OF DIGITAL MARKETING FOR SMALL BUSINESS OWNERS

ON-PAGE SEO AND 4 OF THE BEST TOOLS YOUR SEO EXPERT MUST HAVE

A wide range of businesses in different industries needs SEO services implemented on their websites and other pages. To do that, some fantastic tools need to be put in place by seasoned experts. That’s because on-page SEO can make a world of difference when you want your website to rank high on search engines.

So why is on-page SEO important? Well, it influences the way Google and other search engines interpret content on your page, including keywords, backlinks, and a host of other factors.

Here are four top tools the service you hire should use to make your on-page SEO worth it.

1. Google Developers PageSpeed Insight
   
   It’s no secret that many users access the Internet via their smartphones. What follows most times is a slower connection, thanks to the different screen sizes. For a search engine like Google, it’s an opportunity to use page speed as a key ranking factor.If your webpage loads slowly, your number of visitors is going to drop. That’s why you need to optimize your pages immediately. With the Google PageSpeed Insight tool, you have a system to analyze your page and point out key areas to improve your page.
2. Copyscape
   
   Some SEO services offer content creation and write-ups. It helps to put your products across in a written and understandable manner. However, even with all the literature online, you still have to worry about plagiarism. That’s where Copyscape comes in. It’s a tool that helps check if the content presented is unique and if it isn’t, expect Google to flag it immediately.The bottom line is that your content shouldn’t be copied from another source. With Copyscape, it’s easy to paste content and let the system check it for plagiarized flaws.
3. Moz On-Page Grader
   
   Here’s another tool that makes absolute sense to have for on-page SEO. Your expert can use it to good effect because it analyzes your page and compares it to its existing checklist of SEO factors. Further, Moz will provide a result that grades your page overall and on a more granular level. With that, it’s possible to make improvements.One of the best things about this tool is that it’s simple to use and comes with a clean design and user experience.
4. SEOCrawler
   
   Many businesses use this tool because it is a leader in the industry. It’s ideal if you want to optimize unique keywords. SEOCrawler also uses a Site Author tool that helps to analyze your page to reveal features such as page speed, duplicate tags, duplicate content, keyword optimization, and broken links.With SEO services, this tool accomplishes in seconds tasks that would have taken many hours to perform. It’s also easy to automate tasks, while the Site Author provides a checklist of improvements that can be made on your website to rank higher.

   Final Words
   
   With the growing space that is the Internet, many innovative tools are designed to make things simple. When you hire an expert SEO service provider, things get more accessible because they have the experience using these tools to take your on-page SEO success to the next level.

TOP 5 REASONS WHY YOUR SMALL BUSINESS NEEDS A WEBSITE

Research has shown that only about 7% of Americans don’t use the Internet. That figure formerly stood at 10% and is fast dwindling every day thanks to the sheer numbers of people using the web for different purposes, and the most being for doing some form of business or the other.

As such, with so many people online, it means one thing – your business should be online. Favorable website design pricing coupled with these five reasons means you can take your small business to the next level

1. Your Customers Want it
   
   The “customer first” principle also applies to websites, and you have to give them what they want or risk losing them to your competitors. The fact is that today’s digital-savvy customers want a hitch-free means to get the best products from you; they can’t do that if you don’t have an online presence. If you don’t have a business site, look into getting one asap!
2. Large Customer Base
   
   Around 71% of small businesses run a website. So, what’s your excuse? When you have a website for your business, that translates to more customers or at least a broader base to reach out to more people. That way, it’s easier for potential customers to learn more about your business and the services you offer.Before customers make up their minds, they go online to view your product images and other important information. The dynamic nature of today’s world demands that your small business changes with it.
3. No Geo-restrictions
   
   Unlike traditional advertising or putting your business out there, there are hardly any restrictions with websites. You can have customers at the four corners of the globe going over your products as long as they have an internet connection.The days when different businesses competed by having the most prominent signs over and inside their business places are over. Now, with fair website design pricing, you get to have the perfect website designed to promote your small business.
4. Time-saving and Efficiency
   
   With customers constantly flowing into your business, you and your employees face difficulty explaining various aspects of your business to each customer. That’s because customers often have a barrage of questions about your products and services. What helps better? A website! Building one that’s user-friendly, intuitive, and that contains every necessary information will save you time and staff strength.When your customers are curious about anything you have to offer, they can find that information in your well-designed and optimized website. A website also provides non-stop customer care, primarily if everything can be found on it.
5. Know Your Customers/Audience Better
   
   When you have a modern website, it helps you keep track of your customer’s behavior. As a result, you better understand their needs and draw up ways to serve them better. An optimized website and tools, such as Google Analytics, helps you remain relevant to your customer base.Rounding Up
   
   Your next step should be learning about the best website design pricing for your small business with the key reasons here. It would take an awful amount of effort to survive without a website to reach your clients and potential customers in this day and age. Get one now to stay ahead of the competition.

HOW BUSINESSES CAN USE WEB APPS TO BOOST PROFITS

Every business aims to make profits by any legal means necessary. With over 4.6 billion active internet users, companies without a registered online presence are at a disadvantage. Organizations can generate revenue from web apps, and here is how they can boost profits:

1. Keeping customers engaged
   
   An interactive web app can keep users glued to their phone screens for an extended period. But how does a web app with great interaction features translate to making profits? Simple! The more customers relate to your application, the more likely it is for them to go an inch further to purchase what your business is selling.If a buyer is thrilled by your business web app, they would love to see the product or service you are offering. Wanting more information about your business offerings is the first step towards making sales. Hence, businesses should make their web apps as interactive as possible while slowly guiding customers to purchase their products or services.
2. Addressing the customers’ needs
   
   A business that does not care about the consumers’ needs has a great chance of running out of operations. Although every company is geared at making profits, prioritizing the customer indirectly affects revenue generation. It isn’t easy to know the needs of the buyers without getting in touch with them. This problem can be eased with the use of web applications.Providing forms on your web apps to collect customers’ feedback and reviews is an effective way to learn about buyers’ needs. The customer can also send reviews and testimonials through chatbots implemented on your website. There are other approaches a business can use to gain insight into consumers’ needs, but more attention needs to go into implementing the feedback gained on the web app.

   It is common for customers to notice the importance of their feedback on a web app upon adding new features. Consequently, the consumer feels valued, which gives them more reasons to purchase your products or services. This approach has been used by product managers in big companies, who aim to gather as much feedback as they can from the product users. Then, these features reminiscent of the customers’ needs are tested on their apps to see how they drive sales and traffic.

3. Ensure Customer’s Satisfaction and Convenience
   
   Every business should seek new ways of ensuring the buyer’s comfort to make a profit. A simple and effective way of enhancing convenience among consumers is by using web apps. Usually, customers get frustrated over a poor internet connection and the inability to access a native app. Frequent app updates and massive data and storage consumption are significant downsides native app users face.Unlike native apps, you can access a web app with ease on a 2G network. Although web apps have their demerits, they make the customers less stressed about accessing them and storage space issues.

   The convenience of accessing these digital tools with less frustration promotes satisfaction among customers, and the satisfying feel can encourage prospective customers to buy your products and services. In essence, ensuring customers’ comfort with a web app will leave them satisfied and conveniently place them on the path towards making a purchase.

   Final Words
   
   Web apps are great investment tools that companies can use to increase revenue generation. They engage potential customers, but they also help gain insight into the buyers’ needs and promote convenience and satisfaction. Strategically using these digital tools to achieve these goals can help make your business more appealing and profitable.

HOW WEB APPLICATION DEVELOPMENT HELP BUSINESSES COMMUNICATE EFFECTIVELY WITH CLIENTS

Communication is vital for business growth. Hence, businesses have to put more resources into ensuring that client interactions take place without hassles. As the world keeps going deeper into the internet era, organizations should aim at increasing online visibility.

A web application is an ideal platform to promote communication with clients and enhance online visibility. Below are a few ways web application development can help businesses communicate effectively with their clients:

1. Call center software solution
   
   Individuals prefer to interact with other people than with machines. For this reason alone, implementing a call center software solution seems to be the most effective means of communicating effectively with clients. In the past, the hardware and the expertise needed to configure call center operations were expensive and might have cut teeth-deep into the finances of a small business.With web application development, businesses can start a highly functional call center without spending millions of dollars on equipment and employee wages. Of course, you would need employees to keep the call center running. However, a web-based call center software is a cost-effective investment that allows customers to make complaints and rectify various issues concerning your product or service.
2. Real-time notifications
   
   As your business grows, there is a need to keep in constant touch with your customers. With real-time app notifications, your customers are regularly reminded about the value of purchasing your products. The notification features aim at engaging prospective customers and informing them about your product, service, or idea.As soon as a user goes live on your web app, they will see notifications and messages such that they don’t have to look through their email inbox to view any message received from you. The primary purpose of real-time push notifications is for small businesses to grow, engage, and retain their customer base. Therefore, organizations should implement real-time notification features on their web apps to boost engagements and provide customers with up-to-date information.
3. WebRTC Video Chat App
   
   WebRTC is an abbreviation for real-time web communication. It allows the exchange of audio, video, and data between connected computers without a server as a go-between. Imagine having a video chat with a customer. There is a server to facilitate the call; you might notice a delay in the transmission of audio and visuals, which might irritate the customer.Having a video chat feature on your web app gives customers another way to contact you. Besides, you can take note of the customer’s emotional reaction towards the reactions made to their complaints. Except for face-to-face communication, deciphering resentment and dissatisfaction was never easy until video calls came along.
4. Live chats
   
   According to Forrester Research, 42% of online consumers reported that a live agent responding to their inquiries during an online purchase is an important feature every website should have. Similarly, 38% of the online buyers made purchasing decisions based on the outcome of the Live Chat sessions. Live chats allow clients to communicate with businesses at their convenience while having fast responses.

Bottom Line

A business that wants to increase profit margins will put extra effort into engaging with customers. Web application development offers a variety of options for these companies to communicate effectively with potential buyers include live chats, call center applications, real-time notifications, and WebRTC video chat app. When you combine these options, you instantly boost the credibility and reputation of your business.

TOP 5 KEY WAYS TO BUILD A SMALL BUSINESS WEBSITE

Whether you have a small coffee shop or a startup saloon or run a freelance business, a website is essential for your success. With more than 4.66 billion active Internet users, there’s no harm in taking your business online. Web design service providers often know what it takes to create great and engaging websites for small businesses.

If you want to build a website or make your current one more effective, here are 5 key ways to help you get started in the online marketplace.

1. Displaying a Clear Description of Your Business
   
   Think of your website as a billboard, only this time, it’s online, and many users get to come across it. As such, it should make an immediate impression. That’s why it’s vital to let people know who you are and what you do right away. That way, they don’t get confused when they visit your small business website.One step to take is making sure your main homepage banner or “hero image” and subsequent banners are visual representations of your products and services. Also, you can include an introductory text blurb near the top of the page that describes who you are and what you do. You need an “About Us” page with easily accessible links so people can click them and read more about your business.
2. Create and Publish Quality Content Regularly
   
   It’s not enough to have a website for your small business. Go ahead to create quality content your readers will find interesting. Topics can be about your products, services, and the latest trends in your industry. You can take things further when you use backlinks for more hits on your website.The fact is that if you want to rank higher in search engine results, you need to update your website with new and relevant content constantly. It also helps if you can ‘refurbish’ old content as time goes on. Want to know whether your content leaves an impression? Ask customers for testimonials and feedback. Both serve as pointers whether you’re doing it right or wrong.
3. Optimize Your Website for Search Engines
   
   With web design services incorporating SEO for your website, you can rank your site on search engine indexes and ranks. If your website is “crawled” by search engines, it competes with websites that have similar content.The better your custom website design and content, the higher your site pops up on search engine result pages. For that to happen, maintain practices such as keyword research and implementation and fast loading speeds.
4. Implement a Website Maintenance Plan That Works
   
   About 40% of users are ready to leave a website when it takes too much time to load. A lot of that is down to maintenance. Upgrading your website is a constant thing for website design services looking to keep your business growing. They can use Webmaster Tools to avoid vital errors and traffic to learn more about your audience.It’s also vital that the software used is up to date alongside security measures to shut out potential intruders.
5. Engage Professional Website Designers
   
   The truth is, many small businesses don’t realize the online process involves more than just building and designing a web page. You have to consider other factors, including SEO, content management, security, and a whole lot more. You can save yourself stress by looking for the best web design services that fit your budget.Final Words
   
   Your business will be better of with a website to follow up on your physical presence. With the massive number of Internet users, you have a better reach and marketplace for your goods and services. To have a more hands-on positive experience with websites, you can get a website design service company you trust to partner with. With an expert, the best practices to grow your business can be implemented.

TOP 5 SEO RANKING FACTORS YOUR LOCAL SEO SERVICE MUST DELIVER

Looking for ways to get your site to the top of the rankings? That’s possible when you pay attention to certain factors that give your pages a handy boost. Google still doesn’t publish a list of ranking factors for all the local SEO services you can use. However, we have done our bit by bringing these five factors the SEO service you hire should know and deliver to rank your pages higher.

1. High-Quality Relevant Content
   
   This year alone, Google has already received over 360 billion searches! Users are constantly on the web searching for relevant content. Google’s algorithms are designed to reward a comprehensive range that is relevant and provides answers to users’ search queries. As such, your content should have enough depth so that users don’t click to go back to the search results for another content.Figure out your target audience’s needs before developing a content strategy that makes it impossible for them to ignore your content. Is your content answering their queries? Does it make your audience stick to your page and finally make a decision? Mostly, users don’t want a massive wall of irrelevant text when they click on your page, and they want something they can scan in seconds and digest.

   If your SEO service is creating content for you, ensure it’s readable with characteristics such as bullet points, paragraphs, and numbers.

2. A Secure and Trustworthy Website
   
   Before anyone else, Google has to trust your site if you want to perform well in rankings. Site security is vital right from the moment you decide to build a website. When you have a secure and trustworthy site, it’s much easier for Google to crawl and index pages. The fact is that Google tends to reward sites that are secure and easy to navigate. That’s why you should make sure your site is secured with key features such as a well-coded site builder, embedded robots.txt files, sitemap, etc.
3. Mobile Friendliness
   
   Do you know that about 61% of mobile searchers are more likely to contact local businesses if they have a mobile-friendly site? Why’s that? Google will demote a site that provides a “poor searcher experience.”If local SEO services know what they’re doing, it’s easy to avoid this. Your site needs to be made more mobile-friendly since up to 50% of all searches are done via mobile devices.
4. Fast Website Speed
   
   Page speed is one of the most important Google ranking factors. Google estimates site speed based on the page’s HTML code. It also uses Chrome’s user data to have a complete understanding of each page’s loading time. When you have a fast-loading site, you’ll understand that keeping users on your site and your bounce rate low is critical.Make sure your site is designed to load as quickly as possible so that users aren’t tempted to click on your competitors’ links.
5. Optimized Images
   
   When you’re thinking about local SEO solutions, optimized images count for a lot, and you can make your site more visible and eye-catching with pictures in the right places. What’s more, such ideas have to be relevant to the content on a specific page.Make sure the images are correctly labeled with a file name or something easy to understand. Again, your pictures should carry tags, descriptions, titles, captions, etc.

Final Words

You’ll need a professional local SEO service to bring all these factors together and boost your business and online presence. Sure, you can handle some of these factors, but experts will help you build your site with relevant content and help you rank higher.

5 EASY TIPS FOR THE PERFECT UI DESIGN

4 BENEFITS OF CUSTOM SOFTWARE DEVELOPMENT FOR EMERGING BUSINESSES

If you’re thinking of hiring a software development company to implement software to run certain aspects of your growing business, you’re on the right track. There are several solutions you can invest in based on the kind of products or services you offer. To that end, you may need custom software that fits just fine with your business and customers’ needs.

Along with being flexible and scalable, software should increase business output and limit costs in the long term. Here are four benefits of using custom software you can take advantage of:

1. Reduced Costs
   
   When you run custom software, that’s an avenue to reduce cost. Hiring a software developer is the best choice for your small business budget because you can build some functionality with a detailed list of functions you need.Unlike big brands that don’t have to worry about budgets, you can take out every unnecessary feature on your product, thereby limiting how much you would have spent in the first place.

   When you want to start, think about the things your business requires, including the features you’d like to run to solve different issues. Unlike ready-made software solutions, you’re dealing with specifics of your business needs.

2. Use Software to Automate manual operations
   
   When your emerging business begins to expand, you should realize that the number and complexity of operations performed will increase. So many manual actions may become ineffective where your company’s workflow is concerned.As a result, you could face an automatons problem. That’s where it becomes increasingly important to automate manual processes and operations.

   Automation saves both time, costs, and energy involved in running your business. With a software development company, you have more labor efficiency. You and your employees shouldn’t have to spend so much time attending to supplies and needs unique to each customer. Trust a software developer to create software that deals with task-intensive services. That also means you get to focus on other parts of your business.

3. Secure Your Data
   
   Stats show that since March 2020, 25% of small businesses have faced cyber attacks. Software developers can help you put an end to that, or at least limit such attacks to the barest minimum when they create software that’s less vulnerable to cyber attacks.When damage occurs, you and your customers face similar losses. As a business owner, your losses are potentially more because your reputation is at stake. Get your developers to create tailor-made solutions that keep your business safe from intruders.
4. More Technical Support
   
   With a software development company, you can get the support you need via custom software development for your business. Why? Hiring them means you have unrestricted access to a highly-skilled web agency to add credible features.For example, you could use them to make upgrades rather than customizing ready-made solutions. That way, you have a healthy dependence on the firm that developed your platform without extra costs.

Final Words

Having custom software is the go-to solution for emerging businesses, and you shouldn’t be left out. Hire expert software support developers who can help you micro-manage your operations, leading to reduced costs and staffing.

ENHANCING THE CREDIBILITY AND IMPROVING CUSTOMER RELATIONSHIP THROUGH WEBSITE DEVELOPMENT SERVICES

A business without a website has a lot to catch up on when it comes to marketing. In this present day, there is barely any marketing professional who goes from door to door advertising their products, and this practice is already archaic in every sense.

Beyond physical presence, billions of humans are on the internet for many purposes. Some people are on the internet to conduct academic work or liaise with a business partner who lives hundreds of miles away. The internet is an ample virtual space that allows for human connection to a certain extent.

Since there are billions of potential consumers (physical or virtual) on the internet, many businesses are setting up a spot in the online economy. An effective means of establishing your business as a credible one is through web development.

Making your business trustworthy

There is a proliferation of social media all over the internet, and it is a rational decision to ensure your business has social media pages. But the credibility of your business may be called into question, and a nicely done website may help you achieve trustworthiness to an extent.

Unfortunately, many business owners hire unskilled persons to develop their websites or create a website on their own to reduce expenses. This decision may backfire in the sense that the hurriedly done website becomes a turnoff for potential customers. Besides, who would rely on a company that has a website with poor navigation and a haphazardly arranged website?

Before prospective consumers engage with your business, most of them go on the internet to check for your website. And they are often thrilled by a beautifully designed and well-put-together website. There is no doubt that humans are drawn toward beauty. Hence, visitors would not mind scrolling through a website for a longer duration when captivated by the incredible layouts and designs.

Showing that your business puts the customer first

A superbly done website can only be the work of a web development professional or agency that has dedicated time and energy to gain the skills necessary for their work. A “quack” web developer may not even consider consumer psychology when building these digital products. Consequently, your business may end up being ignored time and again since the website appearance showed you cared less about the consumer’s need.

Every business owner interested in making profits holds tightly to the “customer is always right” mantra when making demands of their employees. A great website will give customers a sense of being valued as they keep on scrolling through your website with enthusiasm.

Asides from great aesthetics, a great website has many other features that only an experienced professional or agency will consider when creating a site. One of these features is the loading speed. No organization will want to make its customers frustrated before accessing a website. Hence, improving the website’s loading speed is a necessity for businesses to help retain more customers.

Moreover, the service delivery of every business should be geared towards enhancing convenience and reducing stress. Keeping the loading speed at a bare minimum is an effective way to ensure the customer’s comfort is not hampered.

Final Words

Every business that seeks to grow in structure and profits must establish its place on the internet. The most effective way of achieving this aim is by creating a website. When you employ a web development professional to develop your website, you will earn more trust from your customers and relate with them more effectively.