3 GREAT WAYS TO TAKE ADVANTAGE OF YOUR LOCAL COMMUNITY USING LOCAL SEO
Do you own a local business and have high hopes of dominating the local search results of your niche? That’s possible when you provide content tailored to fit your local audience and promote your business. Local SEO services can help you achieve that by helping you come up with your regional SEO content marketing strategy.
Here are three ways to get more from your local community:
- Write a Blog
You can make content related to your local business and region. For example, if you run a furniture store, your content must revolve around furniture and what your store offers. If you want to rank higher in the local search results, writing a blog post is one way to put your business out there.A blog is a great content strategy to help you target a group of people. Make your content relevant to them while showcasing some of the products and services you offer. When people are satisfied with your services, they will likely leave a review on your page or include testimonials about how you treated them. Your content should also be optimized with keywords and titles related to your local business and community.
- Optimize for Google My Business
Do you know that about 46% of all Google searches are seeking local information? If you want relevant information about your business to pop up on Google searches, set up and optimize your Google My Business page. The best part? Google My Business (GMB) is free! It’s a beautiful, easy-to-use tool for businesses and organizations to manage their online presence across Google packages, including Search and Maps.When you optimize your account on the platform, you’ll have the opportunity to curate many more searches and recognitions towards your local company. A local SEO service can help you use My Business to improve your business’ visibility through local SEO. For example, you can add your location, website, hours of operation, and contact information to the platform. This way, it’s easier for your audience to find you when you search locally.
- Utilize Social Media
Tools like Facebook and Instagram can provide the local SEO solutions you crave for your business. You can make them part of your regional SEO strategy to connect with those far away and others living near your business.You can keep your local audience informed with relevant posts on Facebook, Twitter, and the likes. Write about things unique to your business and how it works in your community. Let potential customers also share comments on your products and services. Such platforms are great avenues to advertise. If you have issues posting exciting content, you should hire a local SEO company for professional assistance.
Using local SEO services to boost your brand’s appeal in your local community is a step in the right direction. The truth is that humans interact better with those around them. Think of your local community as an immediate family you want to serve with the best products and services.